How to Design Your Leaflets for Maximum Effect

How to Design Your Leaflets for Maximum Effect

By Louis Ayre

The design of your leaflets is one of the most important parts of your leafleting campaign as this is the part which must not only attract the customer's attention but also sell your product or service. In this article I will be going through the best ways to get the maximum return on investment from your leaflets.

First things first, decide on your colour scheme. You can find many websites on line which give you a list of good colour schemes. Although you want your leaflets to stand out this does mean you have to use a load of bright colours as it will just look tacky and unprofessional. If your shop/website already has a brand/colour scheme then be sure to use it on your leaflets as the consistency of the colour scheme/brand will look more professional from a customer's point of view.

The next step is deciding what is going to be at the top of your leaflets, many companies think it's best to put your logo at the top of your leaflets, wrong. Remember you have only a few seconds to grab the attention of your readers, therefore it's better to have your offer at the top something like "Two pizzas for £10" is much more likely to grab their attention than "123 Top Pizza". In the current economic climate everyone is looking to scrimp and save a little so be sure to offer a good deal/offer that will save them money.

Ok, so now you've got your colour scheme and header sorted, now you need to decide what's going to go in the body of your leaflet. It's good to have a picture of your product here or maybe a picture of your shop, but make sure it's not going to attract the viewer's attention away from the important bits, therefore have your picture in the background with text over the top can work well.

Now all that is sorted all you need now is a footer. This is where your 'call to action' and contact details should be. You need to tell your readers what to do next for example you could say "Call now to order your pizza on... " The final part of your leaflet should be your company details and logo, remember this does not need to be eye catching so subtle font is suitable as anyone who is interested in your services will automatically look for the contact details.